We need help creating a logo that makes a strong impression and represents our brand with great style, professionalism and impact.
We’re putting our hard earned bucks on the line (we’re not a VC backed, nor do we even have an Angel sugar daddy), to get branding that’s congruent with our devotion to revolutionizing service marketplaces and demonstrates our commitment to changing how work works.
The logo will be used in all our marketing collateral: web site, business cards, social media, etc. We need the final product to be a vector-based file.
This project is a little different; Rebaked is the customer on this one. Generally, we’re just the Venue Maker (marketplace host). This is a “dogfood” project - we’re eating our own recipe on this project and want to prove that service works to produce great work. Please give us your best; we’re doing our best to create something that’s great for everyone who participates!
Rebaked projects are collaborative efforts. We are looking to accept several workers to collaborate and earn most of the project's total budget ($2,000) via Bonus payments. Successful minimum payment offers will represent a very small portion of the total project budget.
We’d like the brand to reflect our tagline: “Think work”. We think that summary encapsulates our goals and the product benefits succinctly.
The logo should incorporate both the word “Rebaked” and any visual elements that strengthen the brand.
Cooking, baking, food themes are all ok, but not necessary. Obviously, we want to avoid any stoner references, as in “getting baked”... what you do in the privacy of your home is your business... but we’d rather be associated more closely to the Epicurious than High Times. ;-)
We’re also fans of gestalt principles, particularly closure: http://graphicdesign.spokanefalls.edu/tutorials/process/gestaltprinciples/gestaltprinc.htm#closure
Finally, we’d like the brand to incorporate (or at least not be in conflict with) our core values, as expressed here:
We need (or think we need): graphic artists, illustrators, font gurus (typography experts), production guidance, project management, creative direction, marketing experts, etc.